hi! I’m Carrie, a CRM Manager at Lunar Solar Group. I’m passionate about retention marketing, e-commerce strategies, and wellness & beauty brands.
Lunar Solar Group
August 2021 – Present
At L//S, I work across 7 to 12 clients to strategize, develop, and execute retention marketing strategy. To date, I’ve driven over $10 million in revenue for clients in a variety of categories (including food & beverage, beauty, and apparel) with CRM accounting for an average of 36% of overall e-commerce revenue.
Goldune
Jan 2021 – May 2021
As employee #1 at Goldune–a one-stop-shop for sustainable goods–I served a multi-faceted role: public relations, marketing, and e-commerce intern. I pitched 1000s of publications (see examples here and here!), managed a Shopify catalogue of 200+ items, and conceptualized major launches, including their community platform, Planet G.
Kyle Cavan
March 2020 – Jan 2021
I led CRM end-to-end for a jewelry company in the college space with 50+ licenses during the unprecedented COVID-19 business environment. My role included building weekly content calendars, executing email marketing campaigns, and strategizing new engagement practices (i.e. streamlined email flows and a SMS marketing program). After my interventions, email open rates increased by 30% with email accounting for 40% of overall revenue.